D.O. Monterrei increases its sales abroad by a factor of eight

The latest data from the report of the Ministry of Agriculture, Fisheries and Food on protected designations of origin for wines, They reveal the growth of the D.O. Monterrei not only in terms of volume of qualified wine but also in terms of marketing abroad.

According to the same, if in the 2021-2022 wine year volume qualified amounted to 49,271 hectolitres, in the 2022-2023 this figure was 50,308 hectoliters. Of this quantity, 41,560 hectolitres were traded domestically and the remaining amount, 8,748 hectolitres, were traded abroad. A figure that is four times the quantity marketed abroad in the 2021-2022 marketing year, which was 1,066 hectolitres.

Of the 50,308 hectolitres qualified in the last season, a total of 34,047 corresponds to white wine and 16,261 to red. As regards the foreign market, 6,785 hectolitres are of white wine and the rest, 1,963, of red. The main destinations are Ireland, Netherlands, Denmark, Germany and Belgium (EU countries), United Kingdom, USA, Switzerland, Mexico, Colombia or Japan (third countries).

As regards the estimated economic value of the domestic and foreign market, the figure for Monterrei is 23,850,732 eAs regards the estimated economic value of the domestic and foreign market, the figure for Monterrei is 23,850,732 euros, of which 4,146,552 are on the foreign market. “This is a fantastic figure, since in the last campaigns the export figure had fallen and in the last campaign this quantity has multiplied by eight, which shows that our promotion actions abroad are right, and that they are aimed at the right target audience”, says C.R.D.O. Monterrei president Jonatás Gago García.